As MindEquity Founder CEO, Nuala advises Fortune 500 firms, human rights and sports associations on strategy, reputation, culture and behaviour change. Clients include Asics, Uber, BBC, Aer Lingus, SSE, International Tennis Federation, and  ICOCA.  Applying strategies to risk, compliance, product, HR, and marketing, MindEquity works with a panel of specialists.

 

A former FTSE 100 Chief Marketing Officer, Nuala's 30-year global investments career spans BlackRock, Merrill Lynch and Standard Life Aberdeen.

 

She was recognised among the 100 Most Influential Women in Finance, engineering high-profile sponsorships such as the Ryder Cup and ATP Senior tour. At PA Consulting, she completed a one-year project in Africa for the World Bank.

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In 2024, Nuala was appointed adjunct professor of behavioral science at Trinity College Dublin's School of Medicine, and is a Fellow at the London School of Economics.

 

Holding two first-class masters degrees, a BA in Philosophy, and trained in forensic psychology, she had guest lectured in INSEAD, Harvard Kennedy School, Hult, London Business School, the Universities of Texas, Minnesota, Bocconi, Herriot-Watt and Greenwich.    ​

 

Former Vice-Chair of UN Women (UK), appointments include Founding Director of Global Association of Behavioural Scientists; President of Harvard Club of Ireland, and Chair of Innocence Project London.  She is an independent Non-Executive Director at British & Irish Lions, Advisor at World Athletics, and Council Member at The Football Association.​​​​

 

Nuala is author of TUNE IN: How to Make Smarter Decisions in a Noisy World, winner of the 2024 International Book Award and New York City Big Book Awards. In 2022, she was a contributing author to Inspirational Investing.  

 

With 100+ articles in Forbes, Inc., Psychology Today, and Harvard Business Review, her insights have been featured by the Financial Times, CNBC, the Economist, Telegraph, Irish Times, Forbes, Belfast Telegraph, Yahoo Finance, CEO World, BBC, RTE, and Fox Business. ​

 

A sought-after speaker, her TEDx talk on indecision has been seen by almost a million viewers.