

Behavioural Solutions for Brands and Business


MindEquity NewsBites...
North American Book Award
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Awarded Bronze Medal for Business Leadership by the North American Book Awards


20 January 2025

Interactive discussion with the #1 business podcast in Ireland
27 January 2025

GLAMOUR magazine in South Africa reviews TUNE IN and recommends for 2025 reading.
18 December 2024
Harvard Kennedy School Book Interview

Harvard Kennedy School discusses TUNE IN with behavioral science team.
1 December 2024

How to Boost Board Judgment
Online chat with leading board assessment firm.
3 January 2025



Debated board psychology with John Amaechi, Umran Beba and Andy Palmer.
8 October 2024

MBA Association of Ireland President, RDS Manager and Irish Times journalist.
3 October 2024
InvestOps Annual Conference

An audience of almost 1000 professionals to hear about industry opportunities.
26 September 2024
BVA Human Advantage Conference

How AI and Behavioural Science intersects. View replay here.
26 September 2024

Cialdini features on the front cover of TUNE IN, relevant for all businesses.
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22 July 2024
European Aquatics DEI Conference

Marking the first charter in the aquatics industry
27 September 2024
Full Feature in Belfast Telegraph

Full page coverage of TUNE IN in mainstream press, helping businesses avoid error.
1 October 2024

Presented to consumer psychology students about consumer misjudgment traps.
19 September 2024
Forbes Business Council Webinar

Misjudgment - why we trust more that we see than what we hear?
29 August 2024
TUNE IN WINS 1st AWARD

Winner of International Book Awards for Self Help Category
15 August 2024
Lions Jersey Launch 2024

Canterbury announces launch of the jersey for the 2025 Tour to Australia.
6 November 2024
Harvard Club of Boston Launch

Hosted by the Harvard Club to promote TUNE IN
27 October 2024

A win by the New York City Award in the highly competitive Self Help category.
8 November 2024

Presented to 300+ financial planners at the annual Humans Under Management conference.
7 November 2024
BBC Production Management Festival

Honoured to be appointed to chair this critical charity to right wrongful convictions.
1 December 2023
Appointed Chair of Innocence Project

20 November 2023

MindEquity founder's new book on how to hear what really matters for smarter judgement in a polarised world. For reviews, visit here.
10 December 2023

Represented Ireland as President of the Harvard Club - a global network affiliation.
20 October 2023
What you See Isn't What You Hear

Misjudgment - why do we trust more that we see than what we hear? Find out!
10 February 2024
Keynote to UCL BeSCi Innovation Unit
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Presented to UCL behavioural science students about the need for smarter judgement.
22 February 2024

Presented to HULT Business School consumer psychology students about TUNE IN.
10 March 2024

Presented to 200 UCD Smurfit business school students about the need for smarter judgement.nt.
20 February 2024

Pitching to Powerful ENERGY Industry
Another fantastic session with the organisational Behaviour cohort of budding scientists.
18 January 2024

Lecturing at the LSE
Always a treat to return to the alma mater.
18 January 2024

World Athletics Panel In Budapest
12 August 2023
BeSci in a Moral Quandary?

Interviewed by the FT for a perspective on ethics in behavioral science. Read here.
30 June 2023

Harvard Clubs and family celebrate former Prime Minister of Pakistan's 70th Birthday. MindEquity wraps up event.
21 June 2023

First iNED Appointed to Lions Board
MindEquity CEO the first female independent NED appointed to British & Irish Lions board in 125 years.
May 2023
First Chapter Published in NEW
Investing Indecision Book

A guide to investment. Why indecision is psychological not logical. Download free ebook here.
April 2023
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Why Confidence Can be a Con
30 May 2023

Don't Over Focus. It's Bad For You
1 December 2022
How to Win Friends in 2 Words

Find out how to win friends and influence people in just 2 words. Read Inc article here.
17 November 2022
Tune into RTE Radio 1

Appeared with Aine Kerr on RTE Radio 2 to discuss the crisis of misjudgement.
5 April 2024
Association of Business Psychologists
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Spoke with business psychologists about the need to hear differently.
10 May 2024

Ireland AM Interview
TV appearance on top breakfast show, Virgin One's Ireland AM with rugby's Tommy Bowe.


12 December 2024

A win by the American Festival Best Book Award in the competitive Self Help category.
30 November 2024
How a Death Row Exoneree Survived
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Interview with Death Row exoneree John Huffington on his 32-year miscarraige of justice.
14 November 2024
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President, Harvard Club of Ireland
Appointed as President of the Harvard Club of Ireland for a three-year term.
1 September 2022
JoinedBoard of Basketball Ireland

Appointed to the Board of Directors of Basketball Ireland.
1 July 2022

30 August 2022

We all love to give advice but pay a hidden price when we ignore others' advice. Read here.
15 August 2022
Overhyped: The Not-So-Great Resignation

It's all hype - employees aren't going to leave in droves- read here in Psychology Today.
1 August 2022

1st INC Article: Retirement Lessons From Serena William
Invited by INC to Become a Columnist. 1st Article about Lessons from Serena Williams - read here
26 July 2022

Stuck in Your Own Spotlight Misery
Why people are more miserable than they should be for no reason. View here.
10 July 2022
MindEquity on Stage at TEDx

First TEDx talk at the University of Salford: VIew here: How to Overcome Indecision.
18 June 2022

The Imperfect Perfectionist
Latest Forbes article on understanding and overcoming the curse of perfectionism. Read here.
10 June 2022
Professional Ghosting Kills Careers

Why it's time to stop this scary trend! Article in Psychology today - read here.
24 May 2022

Partnership with Harvard Club of Boston
A 2022/2023 series of lectures launched with the Harvard Club of Boston themed The Art of Judgement.
19 May 2022
MC at Investment Fund Forum

Superb panels at Fund Forum in Monaco on the role of AI and the state of the asset management industry.
11 May 2022

MindEquity Views Selected by Forbes
Views selected by Forbes panel outlining 14 reasons how data must be used better in segmentation Read here.
5 May 2022
Protecting Brands and Human Rights

Completed six-month project for UN-affiliated association to shift organization behavior towards using only certified private security staff.
29 March 2022

Bridging the Industry / Academia Gap
Interviewed at the World Higher Education Ranking System conference in Dubai on selected biases in academia and industry. Listen here.
23 March 2022
MindEquity Lectures at the LSE

MindEquity teaches behavioural science to executives at the London School of Economics for 3rd consecutive year.
19 January 2022
Expert Panel Tips for Going Global

MindEquity selected among Forbes Panel to provide a suite of tips to entrepreneurs going global. Read here.
10 December 2021
26 January 2022
1 March 2022
Blowing Whistles in Business

Fascinating podcast with the Association of Behavioural Psychologists on entering and applying behavioral science. Listen here
17 March 2022

MindEquity Lectures in Texas
MindEquity returns to teach behavioural science to Silicon Valley executives at the University of Texas.

Running Towards the Finish Line
Going the distance to boost female leadership, World Athletics advances its partnership with MindEquity.
5 December 2021
Driving Towards Equality

MindEquity completes a D&I allyship programme for Fortune 500 hail and ride business.
30 November 2021
MindEquity Joins Innocence Project Board

Set up to redress wrongful incarcerations, inaugural Board meeting in London amid multiple exonerations in the US
19 November 2021
Advantage All Tennis Teams
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Election campaigning in sport requires a leadership skillset and strategy.
17 November 2021

Into The Mind: A New Fund Order?
Into the Darkside of Fund Management with the New Fund Order podcast and JB Beckett. Listen here.
18 October 2021
MindEquity Presents at Business Psychology conference

Among stellar line-up at ABP annual conference about purpose in a Post-Covid world.
30 September 2021
The Expert Curse Published in Forbes

Your expertise can cripple your career. Avoid predictable error using behavioural science. Read here.
26 August 2021
Keynote - Asian Entrepreneur Association
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Keynote speaker at Golden Bahaina Entrepreneurs Association, Hong Kong’s first chamber of commerce for female entrepreneurs.
18 August 2021

Appointed to The FA Council
Nuala Walsh appointed to English football's The FA Council and named Deputy Chair of the Inclusion Advisory Board. See here
6 August 2021

Visiting Speaker at LSE Behavioral Science Program
Presenting my research on Organizational Culture and Speaking Up to executives.
30 July 2021
Asset Managers Forgotten in Fintech: MindEquity Debates With CFA

Lively discussion for the UK CFA Institute with JB Beckett and Oran Kaplan on limited applications of digital in investment industry. Click to view.
15 July 2021
Workplace Whistleblowers: A Brainey Business Podcast

Only 1% Blow the Whistle at Work—How to Fix That. A podcast with Melina Palmer. Click here.
5 July 2021
Visiting Speaker at Harvard Kennedy School

Delighted to be back at the prestigious Harvard Kennedy School as a Visiting Alumnus for the 2021 Leadership Programme. A superb teaching panel.
25 June 2021
Interviewed by BBC World Service

Guest speaker on special report into responses to sexual harassment based on my research. Linked with Gretchen Carlson story. Click here.
21 June 2021
Featuring at Invesco's Annual ESG Debate

MindEquity joins a distinguished Invesco ESG panel to discuss the role of corporate governance, equity, and social impact.
18 June 2021
Forbes Expert Panel on Innovation

Appointed to Forbes Business Council, shared views on Innovating to meet evolving consumer needs, using insight. To read, click here.
15 June 2021
MindEquity Interviews For US Ethics Series

Interviewed for Speakfully series which aims to reduce organizational misconduct and promote speaking up. See here.
15 May 2021
MindEquity Participates in HSBC Conduct Week

Featured with HSBC Investment Banking team and consultants to share behavioural insights applied to conduct management.
10 May 2021
Appointed to Advisory Board of Executive Search firm JD Haspel

MindEquity joins Advisory Board of pedigree global executive search firm JD Haspel with executives from HSBC, Barclays and Santander. See here.
2 May 2021
MindEquity Features at Italy's Bocconi University

An outstanding panel with Tim Ward and Professor Norbert Schwartz discussing causes and contributors to misinformation. For summary, click here...
28 April 2021
MindEquity Moderates for The International Tennis Federation

MindEquity interviews Olympians, ministers, executives at JAL, BNP and ITF, following Billie Jean King. See clip or full interview.
19 April 2021
MindEquity is Back at the LSE

Articulating the rapid global progress of GAABS to practitioners at the London School of Economics.
13 April 2021
The Future of the Global Investments Industry?

MindEquity interviews the most senior leaders from the investment industry including Allfunds, Revolut and moneyhub.com. Provocative and punchy.
28 March 2021
Maximising Sales Effectiveness in the Airline Industry

Applying behavioral science techniques to boost commercial outcomes through influence and persuasion strategies.
25 March 2021
MindEquity discusses strategic approaches to organizational Whistleblowing

How to make people more comfortable to speak up in organizations and how companies might best respond.
15 March 2021
Debating Equality in Business with McKinsey at the LSE BS Society

How can Behavioral Science help? With McKinsey and the LSE SU Psychological Science Society
9 March 2021
KeyNote Speech on Changing Customer Mindsets in Investments Industry

A full complement line-up from Financial Services.
23 March 2021
GAABS with NYT Bestseller Steve Martin
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Fun interview with Behavioral Grooves legends, talking industry direction and classic mistakes.
20 March 2021
Man up! MindEquity and Amazon at The London Business School

The 21st London Business School and Women in Business event, with opening address by Senator Elizabeth Warren, hosted by Professor Peterson.
5 March 2021