2016 Ryder Cup Captains
Davis Love III (USA)
Darren Clarke (Europe)
Commercial Track Record
Selected Clients include.
Swedish retail bank
Canadian investment bank
Fund services supplier
Global transport provider
International hotel chain
Human rights security association
Sport bodies - rugby, tennis, athletics.
Nuala Walsh is a Non-executive Director, behavioural scientist, and award-winning marketeer with three decades in investment management.. Roles include CMO of Standard Life Aberdeen, and senior roles at Blackrock, Merrill Lynch and PA Consulting Group. As MindEquity CEO, she advises Fortune 500 leaders globally.
Recognized among Top 100 Most Influential Women in Finance by Dow Jones’ Financial News. Views feature in Harvard Business Review, Psychology Today, Inc, Forbes, BBC, and Fox Business.
Board appointments span business, sport and non-profit organizations including the Football Association, UN Women, World Athletics, and Innocence Project.
Holding multiple first-class Masters Degrees, she is a visiting speaker at Harvard Kennedy School, INSEAD and the London School of Economics.
Applied Behavioural Science
Applying bespoke change and communication strategies to build risk, compliance, product, HR, and marketing functions.
Solutions explore social norms; default systems; priming; nudging; framing; signaling, and incentivization.
The Team. MindEquity works with a panel of seasoned industry specialists. to multiply value for clients.
Advisory Board to be announced.
Golf- Rugby - Tennis - Racing - Football - Athletics
GOLF - RYDER CUP
Architected 1st worldwide partnership with Ryder Cup in its 100 year history. Activated high-impact strategies in Europe (2012) and US (2016). Multiple award nominations. 1st Ringing of Nasdaq Bell with Captains. View here.
Led sponsorship of historic 2017 Tour to New Zealand.Broke previous media and ROI records. Awarded BT Sport 'Partnership of the Year' - a 1st for an investment firm. Various interviews and player awards
FOOTBALL - THE FA
Member of the FA Council and the Inclusion Advisory Board, the regulatory body for English football aiming to minimize discrimination. Member of the Culture and Appointments Committee.
ATHLETICS - WORLD ATHLETICS
Member of World Athletics (formerly IAAF) Gender Leadership Taskforce set up to advance equality and implement change. across 214 federations. Launched in Bahrain with former Olympians and Sheikh Hamad bin Al Khalifa.
TENNIS - ATP Tour of Champions
Negotiated and activated the 3-year global sponsorship of ATP Seniors tennis tour across14 cities (2003 - 2006)
Featured legends including John McEnroe, Bjorn Borg, Boris Becker, Goran Ivanisvich, Henri Leconte, Pat Cash.