MindEquity are specialists in reputation communications; conduct, culture and behaviour change, with a track record of repositioning, globalizing and modernizing business through consumer & organisation behavior.
Founded in 2018 by Nuala Walsh, a behavioral scientist, NED, and award-winning marketeer with 30 years’ experience in FTSE-50/ Fortune 500 firms across investment management, consulting & sport. Research expertise in ethical and whistleblowing decision-making.
Current Appointments: Founding Director of Global Association of Applied Behavioural Scientists; NED at TS Lombard; Vice-Chair UNWomen (UK)
Industrywide Behaviour Change
Awards: Named among the Top 100 Most Influential Women in Finance (2015); and Top 50 Most Innovative CMOs (2017).
Masters in Behavioral Science (London School of Economics); Masters in Business Studies (University College Dublin); BA in Philosophy and French (Trinity College Dublin). Trained in Criminal Psychology.
Harvard Business Review Contributor and Advisory Council member.
Behavioural Science Techniques
Behavioral techniques adopted might include - social norm messaging, defaults; choice architecture; preference and perception adaptation; priming; nudging customer and employee habits; signalling; framing; incentives; reminder cues; feedback and moral suasion.
Multiplied: The Human Factor
MindEquity accesses a panel of seasoned industry specialists, analysts, and academics to multiply value .
Some of the clients who place their trust in MindEquity include a retail bank; global airline; hotel chain; fund services firm; oil and gas provider; sports organization.
Golf- Rugby - Tennis - Racing - Football - Athletics
FOOTBALL - THE FA
Member of The FA's Inclusion Advisory Board, set up to eliminate discrimination in football - from grassroots to elite levels. Implementing a programme of attitude and culture change across race, gender, disability and mental health.
ATHLETICS - WORLD ATHLETICS
TENNIS - ATP TOUR OF CHAMPIONS
Negotiated and activated the three-year global sponsorship of ATP Seniors tennis tour across14 cities (2003 - 2006).
Featured legends including John McEnroe, Bjorn Borg, Boris Becker, Goran Ivanisvich, Henri Leconte, Pat Cash.
World Number 1 Singles Player (1980) and multiple Grand Slam Winner
An ATP Tour of Champions Event
2016 Ryder Cup Captains
Davis Love III (USA)
Darren Clarke (Europe)
Ryder Cup Hazeltine 2016