Behavioural Solutions for Brands and Business
2016 Ryder Cup Captains
Davis Love III (USA)
Darren Clarke (Europe)
Sports Marketing
Golf - Rugby - Tennis - Racing - Football - Athletics - Basketball
GOLF - RYDER CUP
Architected 1st worldwide partnership with Ryder Cup in its 100 year history. Activated high-impact strategies in Europe (2012) and US (2016). Multiple award nominations. 1st Ringing of Nasdaq Bell with Captains. View here.
RUGBY - BRITISH & IRISH LIONS
Led sponsorship of historic 2017 Tour to New Zealand.Broke previous media and ROI records. Awarded BT Sport 'Partnership of the Year' - a 1st for an investment firm. Various interviews and player awards
FOOTBALL - THE FA
Member of the FA Council and the Inclusion Advisory Board, the regulatory body for English football aiming to minimize discrimination. Member of the Culture and Appointments Committee.
ATHLETICS - WORLD ATHLETICS
Member of World Athletics (formerly IAAF) Gender Leadership Taskforce set up to advance equality and implement change. across 214 federations. Launched in Bahrain with former Olympians and Sheikh Hamad bin Al Khalifa.
TENNIS - ATP Tour of Champions
Negotiated and activated the 3-year global sponsorship of ATP Seniors tennis tour across14 cities (2003 - 2006)
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Featured legends including John McEnroe, Bjorn Borg, Boris Becker, Goran Ivanisvich, Henri Leconte, Pat Cash.
John McEnroe
World Number 1 Singles Player (1980) and multiple Grand Slam Winner
