Analyse behavioural triggers, motives and barriers to change. Going beyond traditional approaches, a proprietary MindEquity™ diagnostic is applied - based on factors that enhance equity. Design interventions with data-driven insight - blending intellectual, emotional and contextual intelligence. Root commercial judgment in science, applying methodologies from behavioral economics, consumer, and social psychology.
The MINDEQUITY Approach
A7-step science-backed R.E.F.R.A.M.E™ model for tomorrow's context. R = research bias & barriers E = explore interpretations F = fix and flex approach R = reinterpret for error A = amplify in context M = measure effects E = energise and scale.