Behaviourally-Informed Solutions for Business

WHO WE ARE.
 
A Brand and Behavioral Science  Consultancy.
 
Experts with decades of applied experience gained at some of the world’s leading corporate and academic institutions. 
 
A Founding Member of the 1st Global Association of Applied Behavioural Scientists, reflecting a commitment to ethical practice.

WHAT WE BELIEVE.
 
1. Understanding how people think leads to more successful outcomes. 

2. Evidence-led solutions build revenue, reputation, and relationship value. 

WHAT WE DO.
 
Analyze & predict BEHAVIOUR. 
Develop hidden  INSIGHT.  
Take ethics TEMPERATURE. 
Reduce high-stakes RISK.
Design science-led CHANGE. 
Architect inclusive  CULTURE.
Enhance  REPUTATION. 
Proven INFLUENCE techniques.
 
HOW WE DO IT. 
 
Analyse behavioural triggers, motives and barriers to change.  Going beyond traditional approaches, a proprietary MindEquity™ diagnostic is applied - based on factors that enhance equity. 
Design  interventions with data-driven insight -  blending intellectual, emotional and contextual intelligence. 
Root commercial judgment in science, applying methodologies from behavioral economics, consumer, and social psychology.

The MINDEQUITY Approach

A 7-step science-backed R.E.F.R.A.M.E™ model  for tomorrow's context. 
             R = research bias & barriers 
          E = explore interpretations
        F = fix and flex approach
      R = reinterpret for error 
   A = amplify in context
  M = measure effects
      E = energise and scale.

Adapted for ethical decisions, see Harvard Business Review 

CONTACT     

Tel:     + 44 788 1933 659     
Email:  Nuala@mindequity.co.uk