Behaviourally-Informed Solutions for Business and Brands

WHO WE ARE.

 

A Brand and Behavioral Science  Consultancy for Business.

 

Experts with decades of applied experience gained at the world’s leading corporate and academic institutions. 

 

A proud Founding Member of the first Global Association of Applied Behavioural Scientists, reflecting our commitment to ethical and scientific practice.

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WHAT WE BELIEVE.

 

Understanding how people think leads to a successful strategy. 

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Evidence-based solutions build revenue, reputation, and relationship value. 

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WHAT WE DO.

 

Analyze bias and predict BEHAVIOUR. 

Develop hidden  INSIGHT.  

Take ethics TEMPERATURE. 

Reduce high-stakes RISK.

Design science-led TRANSFORMATION. 

Architect inclusive  CULTURE.

Enhance  REPUTATION. 

Proven techniques to INFLUENCE.

 

 

HOW WE DO IT. 

 

We analyse behavioural triggers, biases, motivations and barriers impacting business.   

 

Going beyond traditional approaches, a proprietary MindEquity™ diagnostic tool is applied - based on dimensions that enhance or destroy equity. 

 

We design and test interventions with data-driven insight, blending intellectual, emotional and contextual intelligence. 

 

We root commercial judgment in science, applying methodologies from business, behavioral economics, cognitive, consumer, and social psychology. 

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MINDEQUITY  Approach.

 

Our 7-step, strategic science-backed R.E.F.R.A.M.E™ model has been developed for tomorrow's dynamic corporate context. 

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R = research bias & barriers 

E = explore interpretations

F = fix, frame and flex approach
R = reinterpret for error 

A = amplify in context

M= measure effects

E = energise and scale.

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A version of this has been adapted for Ethics & Whistleblowing, as featured in Harvard Business Review. See here