A Brand and Behavioral Science Consultancy. Experts with decades of applied experience gained at some of the world’s leading corporate and academic institutions.
Analyse behavioural triggers, motives and barriers to change. Going beyond traditional approaches, a proprietary MindEquity™ diagnostic is applied - based on factors that enhance equity. Design interventions with data-driven insight - blending intellectual, emotional and contextual intelligence. Root commercial judgment in science, applying methodologies from behavioral economics, consumer, and social psychology.
The MINDEQUITY Approach
A7-step science-backed R.E.F.R.A.M.E™ model for tomorrow's context. R = research bias & barriers E = explore interpretations F = fix and flex approach R = reinterpret for error A = amplify in context M = measure effects E = energise and scale.