Behaviourally-Informed Solutions for Business

WHO WE ARE.
 
A Brand and Behavioral Science  Consultancy for Business.
 
Experts in Decision Science and Reputation Management, rooted in decades at leading corporate and academic institutions. 
 
Founding Member of the 1st Global Association of Applied Behavioural Scientists, reflecting a commitment to ethical practice.

WHAT WE BELIEVE.
 
1. Understanding how people think leads to better commercial outcomes. 

2. Evidence-led solutions build revenue, reputation, and relationship value. 

WHAT WE DO.
 
Analyze & predict BEHAVIOUR. 
Develop hidden  INSIGHT.  
Take ethics TEMPERATURE. 
Reduce high-stakes RISK.
Design science-led CHANGE. 
Architect inclusive  CULTURE.
Enhance  REPUTATION. 
Proven INFLUENCE techniques.
 
HOW WE DO IT. 
 
Analyse behavioural triggers and barriers to change.  Going beyond traditional approaches, a proprietary MindEquity™ diagnostic is applied - based on factors that enhance equity. 
Design solutions with data-driven insight - blending intellectual, emotional and contextual intelligence. 
Base commercial judgment in science, applying methodologies from behavioral economics, consumer, and social psychology.

The MINDEQUITY Approach

A 7-step science-backed R.E.F.R.A.M.E™ model. 
             R = research bias & barriers 
          E = explore interpretations
        F = fix and flex approach
      R = reinterpret for error 
   A = amplify in context
  M = measure effects
      E = energize and scale.

Insights published at Forbes,  Psychology Today,  INC, and  Harvard Business Review, 


CONTACT     

Tel:     + 44 788 1933 659     
Email:  Nuala@mindequity.co.uk

View TEDx Talk on Overcoming Indecision