Behaviourally-Informed Solutions for Business
WHO WE ARE.
A Brand and Behavioral Science Consultancy.
Experts with decades of applied experience gained at some of the world’s leading corporate and academic institutions.
A Founding Member of the 1st Global Association of Applied Behavioural Scientists, reflecting a commitment to ethical practice.
WHAT WE BELIEVE.
1. Understanding how people think leads to more successful outcomes.
2. Evidence-led solutions build revenue, reputation, and relationship value.
WHAT WE DO.
Analyze & predict BEHAVIOUR.
Develop hidden INSIGHT.
Take ethics TEMPERATURE.
Reduce high-stakes RISK.
Design science-led CHANGE.
Architect inclusive CULTURE.
Proven INFLUENCE techniques.
HOW WE DO IT.
Analyse behavioural triggers, motives and barriers to change. Going beyond traditional approaches, a proprietary MindEquity™ diagnostic is applied - based on factors that enhance equity.
Design interventions with data-driven insight - blending intellectual, emotional and contextual intelligence.
Root commercial judgment in science, applying methodologies from behavioral economics, consumer, and social psychology.
The MINDEQUITY Approach
A 7-step science-backed R.E.F.R.A.M.E™ model for tomorrow's context.
R = research bias & barriers
E = explore interpretations
F = fix and flex approach
R = reinterpret for error
A = amplify in context
M = measure effects
E = energise and scale.
Adapted for ethical decisions, see Harvard Business Review
Tel: + 44 788 1933 659