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Behaviourally-Informed Solutions for Business and Brands

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WHO WE ARE.

 

A Behaviour and Brand consultancy for Business.

 

Experts with decades of applied experience gained at the world’s leading corporate and academic institutions. 

 

A proud Founding Member of the first Global Association of Applied Behavioural Scientists, reflecting our commitment to ethical and scientific practice.

WHAT WE BELIEVE.

 

Understanding how people think leads to successful strategy. 

Evidence-based solutions build revenue, reputation and relationship value. 

 

WHAT WE DO.

 

Analyse bias, conduct and BEHAVIOUR

Develop data-led business INSIGHT 

Architect inclusive values-led CULTURE.

Design change-led strategies of TRANSFORMATION

Enhance communications and   REPUTATION

Reduce high-stakes decision RISK.

Optimize stakeholder reach and INFLUENCE.

 

 

HOW WE DO IT

 

We analyse behavioural triggers, biases, motivations and barriers  impacting business.   

 

Going beyond traditional approaches, a proprietary MindEquity™ diagnostic tool is applied - based on dimensions which enhance or destroy equity. 

 

We design and test interventions with data-driven insight, blending intellectual, emotional and contextual intelligence. 

 

We root commercial judgement in science, applying methodologies from business, behavioural economics, cognitive, consumer and social psychology. 

 

MINDEQUITY  Approach.

 

Our 7-step, strategic science-backed R.E.F.R.A.M.E™ model has been developed for tomorrow's dynamic context. This approach is consistent with best practice. 

R = research bias & barriers 

E = explore intervention routes

F = fix, frame and flex
R = review context change

A = amplify in stakeholders

M= measure effects

E = energise and scale.

©2018  MindEquity™  All Rights Reserved.  MindEquity Limited is a Registered Company in England.

MindEquity is a Founding Member of the Global Association of  Applied Behavioural Scientists 2020.