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Behaviourally-Informed Solutions for Business and Brands

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WHO WE ARE.

 

A Brand and Behavioral Science  Consultancy for Business.

 

Experts with decades of applied experience gained at the world’s leading corporate and academic institutions. 

 

A proud Founding Member of the first Global Association of Applied Behavioural Scientists, reflecting our commitment to ethical and scientific practice.

WHAT WE BELIEVE.

 

Understanding how people think leads to a successful strategy. 

Evidence-based solutions build revenue, reputation, and relationship value. 

 

WHAT WE DO.

 

Analyze bias and predict BEHAVIOUR

Develop hidden  INSIGHT 

Take ethics TEMPERATURE

Reduce high-stakes RISK.

Design science-led TRANSFORMATION

Architect inclusive  CULTURE.

Enhance  REPUTATION

Proven techniques to INFLUENCE.

 

 

HOW WE DO IT

 

We analyse behavioural triggers, biases, motivations and barriers impacting business.   

 

Going beyond traditional approaches, a proprietary MindEquity™ diagnostic tool is applied - based on dimensions that enhance or destroy equity. 

 

We design and test interventions with data-driven insight, blending intellectual, emotional and contextual intelligence. 

 

We root commercial judgment in science, applying methodologies from business, behavioral economics, cognitive, consumer, and social psychology. 

 

MINDEQUITY  Approach.

 

Our 7-step, strategic science-backed R.E.F.R.A.M.E™ model has been developed for tomorrow's dynamic corporate context. 

R = research bias & barriers 

E = explore interpretations

F = fix, frame and flex approach
R = reinterpret for error 

A = amplify in context

M= measure effects

E = energise and scale.

A version of this has been adapted for Ethics & Whistleblowing, as featured in Harvard Business Review. See here

©2018  MindEquity™  All Rights Reserved.  MindEquity Limited is a Registered Company in England.

MindEquity is a Founding Member of the Global Association of  Applied Behavioural Scientists 2020.