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Innovating to Meet Customer Needs Through Insight

Updated: Nov 14, 2021

Many organizations are struggling to understand and predict the new patterns of consumer behaviour. As part of the Forbes Business Council, 16 different views are proposed about how best to innovate to meet evolving customer needs post-pandemic.

My own is reflected below and focuses on real-time insight and a focus on diagnosing preferences before prescribing solutions.

Real-Time Insights

Organizations must get inside the mind of their customer—and earn the right to stay there if they want to future-proof their brand. That means investing more time, energy and resources into gaining real-time insights. Data science needs behavioral science. Diagnosing what customers don’t want is a critical skill—and one that can save millions. Managers must subtract and not add endless new features.

For other views, read full article in link below.


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